Blockfy’s technology enabled over 5,000 purchases in Argentina using Pix.
The Challenge
NaranjaX, an Argentine fintech affiliated with the Financiero Galicia group, has over 9.5 million users on its platform, offering digital solutions for payments, credit, and personal finance. Amid a growing influx of Brazilian tourists in Argentina, there arose a demand for a more practical and familiar payment method for these travelers — especially given the challenges and high costs associated with currency exchange, cash, or international cards. The challenge was to develop a technology integrated into the NaranjaX ecosystem that would enable the use of Pix, Brazil’s instant payment system, as a direct payment method at Argentine businesses and service providers. The solution needed to ensure regulatory compliance in both countries, real-time operation, and the highest security standards — preventing fraud and ensuring a smooth experience for both buyers and sellers.
Solution
How Blockfy Helped
Blockfy developed an innovative technology that connects NaranjaX’s infrastructure with the Pix system, allowing Brazilians traveling in Argentina to make payments in pesos using Pix — just as they would in Brazil. This integration involved advanced layers of security, authentication, and traceability, meeting the requirements of the central banks of both Brazil and Argentina, and ensuring reliability for all parties involved.
Blockfy’s technology, in partnership with NaranjaX, ushered in a new era of convenience for tourism and consumer spending in Argentina, enabling Brazilian travelers to pay in pesos without needing to exchange currency or use international cards — with the speed and familiarity of Pix.
Impactful Results
With growing adoption of the solution and satisfaction among Brazilian users, we have transformed the travel experience by eliminating financial barriers and promoting regional integration through digital innovation.
+5K
Transactions via Pix
+240M
Argentinian pesos transacted
+90%
Brazilian user satisfaction
Blockfy’s technology enabled over 5,000 purchases in Argentina using Pix.
The Challenge
NaranjaX, an Argentine fintech affiliated with the Financiero Galicia group, has over 9.5 million users on its platform, offering digital solutions for payments, credit, and personal finance. Amid a growing influx of Brazilian tourists in Argentina, there arose a demand for a more practical and familiar payment method for these travelers — especially given the challenges and high costs associated with currency exchange, cash, or international cards. The challenge was to develop a technology integrated into the NaranjaX ecosystem that would enable the use of Pix, Brazil’s instant payment system, as a direct payment method at Argentine businesses and service providers. The solution needed to ensure regulatory compliance in both countries, real-time operation, and the highest security standards — preventing fraud and ensuring a smooth experience for both buyers and sellers.
Solution
How Blockfy Helped
Blockfy developed an innovative technology that connects NaranjaX’s infrastructure with the Pix system, allowing Brazilians traveling in Argentina to make payments in pesos using Pix — just as they would in Brazil. This integration involved advanced layers of security, authentication, and traceability, meeting the requirements of the central banks of both Brazil and Argentina, and ensuring reliability for all parties involved.
Blockfy’s technology, in partnership with NaranjaX, ushered in a new era of convenience for tourism and consumer spending in Argentina, enabling Brazilian travelers to pay in pesos without needing to exchange currency or use international cards — with the speed and familiarity of Pix.
Impactful Results
With growing adoption of the solution and satisfaction among Brazilian users, we have transformed the travel experience by eliminating financial barriers and promoting regional integration through digital innovation.
+5K
Transactions via Pix
+240M
Argentinian pesos transacted
+90%
Brazilian user satisfaction
Blockfy’s technology enabled over 5,000 purchases in Argentina using Pix.
The Challenge
NaranjaX, an Argentine fintech affiliated with the Financiero Galicia group, has over 9.5 million users on its platform, offering digital solutions for payments, credit, and personal finance. Amid a growing influx of Brazilian tourists in Argentina, there arose a demand for a more practical and familiar payment method for these travelers — especially given the challenges and high costs associated with currency exchange, cash, or international cards. The challenge was to develop a technology integrated into the NaranjaX ecosystem that would enable the use of Pix, Brazil’s instant payment system, as a direct payment method at Argentine businesses and service providers. The solution needed to ensure regulatory compliance in both countries, real-time operation, and the highest security standards — preventing fraud and ensuring a smooth experience for both buyers and sellers.
Solution
How Blockfy Helped
Blockfy developed an innovative technology that connects NaranjaX’s infrastructure with the Pix system, allowing Brazilians traveling in Argentina to make payments in pesos using Pix — just as they would in Brazil. This integration involved advanced layers of security, authentication, and traceability, meeting the requirements of the central banks of both Brazil and Argentina, and ensuring reliability for all parties involved.
Blockfy’s technology, in partnership with NaranjaX, ushered in a new era of convenience for tourism and consumer spending in Argentina, enabling Brazilian travelers to pay in pesos without needing to exchange currency or use international cards — with the speed and familiarity of Pix.
+5K
Transactions via Pix
+240M
Argentinian pesos transacted
+90%
Brazilian user satisfaction
Impactful Results
With growing adoption of the solution and satisfaction among Brazilian users, we have transformed the travel experience by eliminating financial barriers and promoting regional integration through digital innovation.
